基于游客感知的主题公园旅游形象实证研究——以清明上河园为例

旅游形象是旅游目的地的核心吸引物,也是主题公园可持续发展的关键因素.以清明上河园为例,在"认知—情感"形象模型的指导下,从游客感知的角度出发,以问卷调查和景区服务人员的访谈为分析样本,运用统计学软件SPSS 21.0对数据进行统计分析、信度分析、单因素方差分析,结果可知:1)游客对清明上河园的感知形象整体比较好;2)景区在旅游商品和服务人员方面存在一定问题;3)性别、学历及月收入等社会统计学特征对游客的感知形象具有显著性影响.     

青海湖旅游区生命周期问题探讨

本文立足青海实际，在分析影响青海湖旅游区生命周期的诸因素基础上，提出了延长该区旅游生命周期的具体措施。     

合理利用计算机辅助教学 提高旅游地理教学质量

计算机辅助教学与传统教学方法相比具有许多优越性，它是直观教学、视觉教学和听觉教学发展的结果，制作高质量的教学课件，合理使用计算机辅助教学，是提高旅游地理课教学质量的关键。     

High precision topographic data on Lop Nor basin's Lake "Great Ear" ? and the timing of its becoming a dry salt lake

High precision elevation measurements using DGPS were carried out along three representative tran- sects for the "Great Ear" area, a dry salt lake within the Lop Nor basin. Results indicate that the Lop Nor basin is only 5.2 m deep and its lowest point occurs at the center of the "Great Ear". In addition, the basin is asymmetric - steeper in the southwest (0.19‰) and gentler in the northeast (0.09‰). Points along the same "Great Ear" ring were found to have an identical elevation value, but different when from different ones (lower towards the center). The spacing of the "Great Ear" rings was found to be closely related with the surface steepness. The closer the "Great Ear" rings are spaced, the steeper the ground surface, and vice versa. These findings support the argument that the "Great Ear" rings are the former shoreline trails left behind by Lop Nor water during the last few episodes of recession towards its total dry up. A comprehensive analysis of the high precision elevation data, historical accounts, aerial and satellite photographs and imagery, and official topographic maps of the study area suggests that the "Great Ear" area in the Lop Nor basin was incorrectly mapped as being covered by a great body of water on the 1963 topographic maps. A re-interpretation of the 1958 aerial photographs and newer remote sensing imagery indicated that the "Great Ear" ring structure was already in place in 1958 and it continued to appear on the subsequent remote sensing data without any major changes. It is estimated that lake water in the "Great Ear" area of the Lop Nor basin disappeared between the late 1930s and early 1940s.     

旅华日本、韩国游客旅游特征及偏好研究

以2004年在北京、上海、广州、桂林、昆明和西安6个热点旅游城市进行的随机抽样调查数据为依据,运用旅游地理学基本原理、心理学分析和比较分析等研究方法,从人口统计、旅游活动及偏好等方面对旅华日本和韩国游客进行了定性和定量的分析,总结出游客基本特征:游客以观光为主要目的,团队多于散客,大部分游客都有1～3次的来华经历;停留时间多为4～7 d;主要目的地是北京、上海和西安;偏好民俗文化类活动和中国传统工艺品.同时通过对比揭示两国游客的共性和差异,并提出一些建议,希望对进一步拓展日韩客源市场提供帮助.     

太白山国家森林公园游客结构及行为特征研究

基于实地问卷调查资料,通过对太白山国家森林公园的游客结构及其行为特征分析,指出其主体客源为省内大中城市居民,游客年轻化的趋势较明显且以中低收入者为主,旅游活动是以基本层次的旅游观光居优;该旅游景区的自然风光使近80%游客的美感体验得到满足、且游客感应最深的是清新空气、山地气候及森林植被等,相对较差的是宗教文化;此外,四成多的游客对旅游服务质量不满意.针对上述结果,就太白山国家森林公园开拓客流市场、促销定位、促使其可持续旅游业发展提出理性建议.     

试论入世后我国旅行社的营销策略

分析了入世后我国旅行社营销环境所面临的竞争对手、市场需求、销售渠道等将发生变化，人才市场竞争将空前激烈；论述了针对这些变化，我国旅行社应注重实施品牌策略、建立特色服务系统、调整拓宽销售渠道、重视国内旅游市场的开发等营销策略。     

关于旅游产业中几种关系的探讨

总结归纳了旅游业中普遍存在的几种关系,介绍了这些关系的内涵、特征,最后提出协调几种关系的几点建议。     

青海湖区旅游景点的等级划分及综合评价

本文应用定量与定性相结合的方法，从青海湖区旅游资源的潜力和条件等方面对该景区主要旅游景点进行了综合评价，并提出了旅游业发展的具体构想。     

旅游信息用户的信息需求及其满足

阐述了旅游信息用户的分类与需求特征,介绍了旅游信息资源概况,探讨了图书馆满足旅游信息需求的发展策略。